Merchandising
Support brand activations and product sales, contributing to the commercial side of Fashion Week.
Duration
8 virtual class hours
48 hands-on site hours
schedule online
August 9, 16, 23 & 30
Schedule on site
September 6 - 14
Location
Sony Hall
About This Workshop
The Sales & Merchandising department focuses on the business and retail aspect of the event. Participants assist in product presentation, customer interaction, and sales operations, gaining insight into how fashion translates into revenue.
What You'll Learn
Fashion product positioning and merchandising strategies
Sales techniques within a fashion event environment
Customer engagement and brand storytelling
Inventory coordination and product presentation
Understanding consumer behavior in live events
Revenue generation strategies within fashion experiences
